Tatum luoma /owner
In August 2013, Tatum Luoma launched TLC Public Relations, a Scottsdale, Ariz.-based boutique PR firm specializing in travel, luxury and lifestyle. Tatum’s notable career credits span more than 20 years of experience in public relations and marketing communications. A publicity powerhouse, she’s landed thousands of regional and national headlines for her current and former clients, the likes of which include Sheraton Maui Resort & Spa, Monterey County Convention & Visitors Bureau, Four Seasons Resort Rancho Encantado Santa Fe, COURSE restaurant, Arizona Office of Tourism, The Westin Kierland Resort & Spa, 12 Starwood Hotels & Resorts in Hawaii, and Cactus Flower Florists.
But that’s only the beginning. As the exclusive Arizona partner for award-winning, international hospitality agency J/PR, Tatum serves as the heels-on-the-ground, get-it-done-girl for some of the destination’s most premier hotels and resorts, including JW Marriott Scottsdale Camelback Inn, Sheraton Phoenix Downtown and JW Marriott Phoenix Desert Ridge. You may have even seen her in the inaugural Know Phoenix book as one of the 100+ outstanding women you must know and do business with in Phoenix. Smart, driven and travel-savvy, Tatum has cultivated relationships with prolific media across the country from top publications like Travel + Leisure, Departures, VOGUE, AFAR, Martha Stewart Living, Brides, bon appétit, Robb Report, Los Angeles Times and many more – an approach that’s proven valuable for her clients time and again.
Prior to starting her own company, Tatum led the PR initiatives and media relations efforts for Experience Scottsdale – one of the most notable destination marketing organizations in the United States – as the director of public relations for nearly a decade. Previously, she worked for Marriott International to manage the PR efforts for three Scottsdale resorts.